Hi.
I’m Jennifer. An OG, internet nerd with over 15 years of in-depth experience building brands across social, digital and traditional channels. Whether it’s harnessing the latest trend on TikTok, developing content with a leading influencer, or going old-school with a targeted OOH campaign, I’m passionate about crafting authentic and memorable moments that drive results.
Featured work
Vancouver Coastal Health
Recruitment Campaign
Vancouver Coastal Health
U.T.A.K.E.C.A.R.E
About Me
I’m a marketing and brand leader who blends big-picture strategy with hands-on execution to drive growth, relevance, and impact. I help organizations connect meaningfully with audiences while delivering against clear business objectives.
My career began at the intersection of creativity and emerging technology, experimenting with early digital platforms, social channels, and influencer partnerships when brands were just beginning to find their voice online. That foundation shaped how I work today: curious, adaptable, and grounded in both insight and execution.
Now, as a senior leader, I build and inspire high-performing teams, translate strategy into action, and partner closely with executive stakeholders to scale brands, modernize marketing ecosystems, and drive measurable results. I’m most energized by complex challenges, ambitious mandates, and opportunities where creativity and strategy meet.
When I’m not working, I’m usually reading, getting outside, and enjoying a well-earned frothy IPA.